In response to the variants, OUT creator Rob Williams said, “It’s hugely, horribly exciting to see how different artists are portraying our World War II monster for the variant covers for OUT #1. Giving the undead new blood-sucking life!”
Since the launch of AWA Studios’ variant program October 2020, the program has accomplished exactly what CCO Axel Alonso’s goal of creating a program that “focuses on quality over quantity to bring a truly special experience for our retailer partners and readers while supporting our top talent relationships.” The program is spearheaded by comic book veteran Lisa Y. Wu, Marketing, Sales, & PR Consultant.
“We’re really impressed with what Lisa Y. Wu is doing, heading up the variant program at AWA Studios. She’s creating a bridge that allows retailers to participate more intimately with the story we created...At the end of the day, we want as many people as possible to pick up OUT and this is helping people to do just that,” said Williams.
Said Wu, “Our variant program is truly unique in that we incorporate our retailers in the creative process. Retailers get to work directly with the artist, our editorial team, and production team and, once the artwork is revealed, we continue to engage with retailers in supporting their sales and promote the variant artists with the creators of the book. When retailers and artists work with AWA Studios, it isn’t one and done. We are with them - They become part of our family.”
“With these OUT variants,” Wu continued, “this incredible list of cover artists truly captures the terror that the POWs come face to face with in the world that Rob, Will, and Marco created.”
Here’s some of the things that retailers had to say about OUT #1, AWA Studios’ variant program, and their exclusive art:
“We always love to work with new publishers, and AWA has to be close to the top for professionalism, efficiency and overall FUN! We look forward to our future collaborations!"- David McKean, Linebreakers - Exclusive by Bjorn Barends
vampire to find out what it really wants.
In Shops: Oct 06, 2021
Subscribe the series through PreviewWorld PullBox. Also available on ComiXology and Amazon Kindle.